The 11th Annual Hispanic Fact Pack is Here
For the past few years Hispanic media spending has outpaced that of general media and in 2013 it was no different. This past year US Hispanic media spending went up $8.3 billion or 8.1% from the previous year, which shows the importance of the segment and its probable future growth.
According to the Fact Pack, one of the highlights of the year was the World Cup, which allowed marketers the opportunity to focus their programs to reach Hispanics in a more targeted way. J.C. Penney and Kraft Foods were some of the marketers that honed in their efforts on Latinas and Social media. Another highlight includes research that shows that Hispanics are avid users of technology. They are more likely to use apps, listen to music, watch videos, and play games amongst other things-no surprise here.
These and many more facts are part of the 11th Annual Hispanic Fact Pack. Find the full report here.
According to the Fact Pack, one of the highlights of the year was the World Cup, which allowed marketers the opportunity to focus their programs to reach Hispanics in a more targeted way. J.C. Penney and Kraft Foods were some of the marketers that honed in their efforts on Latinas and Social media. Another highlight includes research that shows that Hispanics are avid users of technology. They are more likely to use apps, listen to music, watch videos, and play games amongst other things-no surprise here.
These and many more facts are part of the 11th Annual Hispanic Fact Pack. Find the full report here.
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