Hispanic Fact Pack 2013 is here

Advertising Age has reached its 10th year of publishing a report for marketers with key marketing trends in the Hispanic market: the Hispanic Fact Pack. 

This is a great resource of demographic data, media spending, top advertisers in the market, marketing trends, and rankings in all media categories. 

Ten years ago ad spending for the Hispanic market amounted to only $2.8 billion, and as the market has grown and companies have adjusted, so has ad spending to $7.9 billion.  Internet ad spending has also grown to reach $431 million from virtually nothing ten years ago, and is the fastest growing media in the mix used to target young bicultural Hispanics.

Check out the full report on the Advertising Age Advertising Age website.